Marketing yourself as a Leader

To keep active within a company there may be guidelines or minimums you are expected to meet. Besides sales, a lot of companies believe a Leader should be able to recruit a minimum of 3 new recruits a year. This can be very challenging for some Leaders. When you are new and you have 1 or 2 Consultants then meeting those minimums can be very difficult. The fastest way to get more bookings/sales or more recruits is having a web presence, an email opt-in list plus numerous other ways. Here are some ideas to finding those numbers but remember it is more than numbers. It is about forming relationships and meeting needs.

- Marketing You - when it comes to finding an audience it has to start with you. If you are a fun, out going and easy going person then more people will be open to talking and listening to you. This does not have to mean changing who you are but more about learning what impressions you are giving other people. You can start by rehearsing your pitch in front of the mirror. Remember that your pitch is important too (see other postings about this). Also talk to friends and other Consultants about what your clothes or personal style are saying about you too.
- Video promotions - the fastest way these days to find an audience is by promoting yourself through a video. Now the video is not suppose to be about you but rather it should be about the service you provide, what you are looking for. Example: recruiting - demo how easy it is to be a Consultant and how much money you can make. I will say that in doing GOOD videos there is an entire learning curve that goes with it. You may have to purchase/download editing software or audio content software, etc. There are tons of "How to" places where you can post your video as well as "You Tube".
- Social Networking - Places like Facebook can really help you find people, post ads, reach an audience that you may not already have. Create a Facebook business page like "Susan's Partylite Parade" or "Nancy's Tupperware Tribute" - you want to make it stand out and personal to compete with other reps who may have a page on Facebook.
- Opt-In Email Marketing - You should create a list that people can opt-in or join. With privacy rules changing all the time it is best that you have a signature from the people who choose to be on your email list. I believe you should be in contact with these people on a monthly basis. I highly recommend Networking Gals newsletter as a non-selling way to stay in touch with your email list. Having an opt-in email list is a little like having a piece of gold - valuable enough to sell.
- Webinars & Promo Companies - These two categories are both good ideas to get involved in once you have a team and some spare change. They do cost money but can really help you find an audience which in turn gets your message out to more people.
- Blogging - I think that blogging is a great way to communicate without selling or forcing something down peoples throats. It is a great way to talk about your experiences as a Consultant or Leader or Party Plan rep. People like to hear about others experience and you may even find that other Consultants want to hear what you have to say. Share your blog with family/friends but also on Facebook and to your email list.

Without a doubt Leadership is challenging in the beginning but I always say that it is worth every second of it. I loved my time with my Consultants and I learned and grew as a Leader over the course of time. Our world is changing so quickly these days and trying to stay on the pulse of everything is huge. The ideas I shared here are just some but there are many different ways to market yourself. I would love to hear what you do to stay active in the market and how you market yourself! Remember......

                                        Life is too short..................so go out and Party!!!