As a Leader you may choose to do a booth with or without your team. If you are doing it with your team then you should stipulate guidelines.Some of those guidelines are to follow.The booth above it a bit over stated and crowded which is something you want to avoid. Follow my tips below and you will have a winning booth:
-When using a team you should set a price for people to get involved and then the following guidelines: They must bring with them a minimum of 10 books, business cards,day timer, 2 pens, a calculator,10 - 15 Hostess paks and 50 order forms. I would also set these rules: they must be on time or lose their time slot and possibly their payment and involvement, they must come in business attire and must stay for their entire shift or find a replacement.
- I recommend that everyone bring some water and food or money to get their own food.
- As the leader you should break up the trade show into 4 hour increments and assign your team to each segment. I would never allow more than 4 Consultants in the booth at one time. You also want to schedule breaks and lunch/dinner breaks. I would try to schedule it so that 1 person has been there 3 hours and is almost ready to go home, the 2nd person have been there for 2 hours and is ready to go for lunch, the 3rd person has been there an hour and the 4th person is just arriving. Likewise you will want to be the float and come and go through out the show. This gives each person ample time to get lots of contacts and ample time to be able to rest if needed.
- It is trade show policy not to allow Booth people in the aisles unless they are going or coming from somewhere but I am here to tell you that sometimes the aisle is where your business is. I would recommend that 1 person rotate in and out of the aisle letting people know about your freebie (see below).
- The key to getting people into your booth is a large basket of items that you will hold a draw for AND your free tiny hand out. You will use the hand out as a way to get people to come into your booth then you will let them know about the draw AND the booking award. You will want to offer a great item for people who book. The booking item is the Consultant's responsibility. As the Consultant earns from each booking then it is only fair that same Consultant pays for each booking award that corresponds to a Hostess. Together all of you will pay for both the large basket draw and the tiny freebie.
- As the Leader you will want to decorate the booth, provide signage, place recruiting and booking signs up, print/copy/cut draw slips (see Networking Gals template "Draw Slips"), extra pens, a float, tablecloths, etc. You will want to control the float which means if this is a 3 day event then you should close and open each day. That way the float goes home with you and is your sole responsibility.
- Never bring everything to a trade show/fair booth. You want your booth to be eye catching and lure people in. If someone asks if you have a certain item but you don't just tell them that you would be happy to bring it to their show.
- If your trade show is a Bridal Fair then you want to decorate it accordingly and don't be afraid to purchase a few bachelorette items for decorations. You could even wear a bride to be sash as a way to promote your fun bridal shower options.
- Down below is a drawing of a typical layout and it also shows where Consultants should be standing. Theft can be very big at trade shows so be aware of that. That is the other reason to use the typical layout shown below because it makes it more difficult for thieves to get in and out but be aware the minute you are extremely busy is the time a thief will do their best.
- Your goals at a trade show are: Information (draw slips), Bookings, Recruits. Do your utmost to get as many door slips filled out as possible because they are like gold. Not everyone will be truthful with their info but you can avoid that by reminding people to be legible and to make sure their info is correct so you can call them when they win the prize.
- Most trade shows/fairs provide an 8 foot table but you will also want to bring 2 tray tables or a 2 foot table. 1 is for your Draw prize basket and draw slips the other one is for a large calendar and Hostess paks. It helps people to book when they can look at a large calendar. You may want to divide each day into 4 or 6 lines and basically the Consultant would write their name in the date selected and then write all the Hostess info into their own daytimer. Don't forget to get each booking Hostess to enter the draw but those slips should go back to the Consultant they booked with.
Try these suggestions and see if trade shows work for you. I also suggest that if you do not have the money to participate in a trade show that you then consider attending as a guest but go there with your Networking Gals "Business in a Box" so you are prepared is anyone wants anything from you. Step out there and let your company/products and self be seen as your business may rely on it!
Life is too short..................so go out and Party!
No comments:
Post a Comment
I would love to hear from you so please leave me a comment!