Creating your Commercial

Every time I talk with a Consultant or Leader or Manager I like to ask them for their personal why answer. It seems almost all of them start off with their favorite packed sentence. You know the sentence that tells you in two seconds that they are a direct seller. Such as; "I saw the big picture", "Loved the company and decided that instead of being a Hostess that I would try being a Consultant", "I liked how money I can earn, all the free products and the chance to make new friends". What do all of those sound like to you? Exactly, they sound like a commercial for another product or company!

It is amazing to me that we as Consultants/Leaders manage to recruit at all with statements like those. It is fine to have a commercial but let's look at how to create one people will believe and not tune out right away. Here are some ideas I would like to see all of us put into practice through your verbal demos to a cd or a power point presentation on disk, etc.
- You must move and inspire people - talk from the heart. Be authentic and genuine! For example: instead of saying " I got into it for the money" try saying (if it applies) " With the economy the way it is my hubby and I decided I needed to find a way to make some extra money but also wanted something that would not interfere with looking after my child." "I knew I did not want to sacrifice my time with my child but I also wanted to help out with the bills."
- Talk from a place of intention,  like you knew what you wanted and that this company was it for you.For example, "I knew I could use some time out of the house a night or two a week and when I saw this company I knew it would be perfect for me"
- Give people a chance to ask questions. If you use the Networking Gals "ticket game" then you will have it covered. Get your copy when you become a member of Networking Gals.
- Give them a little tidbit or scoop at the end. Such as, "I'm sure so many of you can relate to my reasons why I joined, so I am offering a special award to everyone who joins with me in the business today. My gift is something the company makes you pay for and it costs ___ but it can be yours right now!" OR " How many guests today are experiencing the difficulties I faced? I would love to help you find some spare cash and if you decide to join today I will give you this (show item)."
- Be positive and real when you talk about your why answer.
- Practice makes perfect so practice your commercial a lot but what ever you do make sure it comes from your heart.
- Not everyone will join after hearing your commercial so ask people to be on the look out for others who would be perfect at this. You may consider offering a cash incentive too!

When you become a Party plan/Direct sales Consultant/Leader it is easy to have those pat answers that the company gives you but there it something to be said for not knowing or using those answers because you will come off a lot more authentic and real. There is no need to go into great detail about your personal strife or challenges but you can hint to the difficulties and how the company helped you get over them. Keep it very positive and never waste peoples time talking about your woes as that is unprofessional. Remember......

                                          Life's too short...................so go out and Party!

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